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Home / Articles / What’s Out There

What’s Out There

America's Bookie

AmericasBookie Sportsbook/Casino and Horses.
By: America's Bookie     Date: Jul 27, 2021
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What’s Out There?


Whether you’re already a bookie or looking to enter the business, it’s a good idea to brush up on what’s out there. While new features are rare nowadays, there are still some PPHs innovating.


If you’re stuck with a PPH company that refuses to innovate, it’s time for a change.


New Pay Per Head Features 2021


As mentioned already, new features aren’t released often, but the best PPH providers ensure they’re constantly improving their product, so their customers can compete with the legal bookies.


Here are some of the features that are out there now for PPH bookies:


?         Improved Live Betting: Players demand extensive live betting boards nowadays. If you’re still offering a tiny amount of live betting markets, you’re missing out big time.


Not only is live betting improving turnover for bookies, but the commission (vig) is higher.


?      Poker: While this feature won’t be useful for very small bookies, some PPHs are now offering poker software, allowing bookies to host cash games or tournaments for real money.


You’ll need a reasonably sized betting sheet to make poker tournaments work, but even if you’re only booking action for 10 friends, you could host a weekly or monthly tournament.


It’s a great way to stay in touch with your players, while keeping them engaged and entertained.


?         eSports: What type of eSports coverage does your PPH offer? This is a fast growing segment that runs year-round. Plus, the eSports betting demographic skews to younger adults.


Having a quality eSports betting board is necessary to keep the younger guys happy.


There aren’t many other sports out there that run year-round either. There’s always a big eSports tournament to wager on, so make sure you’re providing those betting markets to your players.


?         Personalized Betting Profiles: You may think the betting board and odds are important, but arguably the reporting capabilities of your PPH company are just as vital.


You need to be able to track players separately. Every player should have a unique betting profile nowadays, especially due to the fact that there are so many betting markets nowadays.


Bookies often need to limit a certain player or group of players. For example, if a player is beating you consistently on eSports props, you need to restrict the player from betting on them.


What PPH Is Offering These Features?


Several pay per head firms have these features, but the list is small.


The best option for new bookies looking to get started with all of the features is PayPerHead247. The reason is because PPH247 only charges $10/head ($10 per player each week) for everything.


Some companies will try to upcharge bookies to have access to a bigger betting board. Some also charge for access to the casino and/or poker software. PPH247 charges one low fee.


There are no minimums, no contracts and zero commissions to pay.


It’s important to take some time every year or so to analyze what’s out there in the PPH software market. You could be doing your business a major disservice by staying with an outdated provider.

More information at: pay per head firms


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