• The PPH has come along and made a name for itself within the last 5-10 years. What they have done is take the online gaming industry by storm and literally – changed the game. There was once a day when the local bookie thrived on clients from on the block, at work, at the local sports bar, and other places close to the home front. This is simply not the case anymore. 

• Your clients have discovered how to bet on a 24/7 basis, and they have also discovered they can find anything they want to bet on including the sportsbook, the virtual casino, as well as the racebook. If they want to bet it, they will find it, and in under 5-minutes! This is what you are up against as a local bookmaker. Your life is no longer easy and what you get is what you fight for. 

• Building a great online sportsbook is much like building a house. If you were to go to work for a building contractor and he asked you to show up at a job site and when you get there you see the shell of a house. It has a foundation, and four walls, even a roof, but nothing is finished on the inside, it’s your job to finish the house. 

• Think about the many tasks that you will need to perform; they all involve the use of tools. If you have no tools, you can’t do the job. If you have the tools, then you utilize them, and you get the job done. Building an online sportsbook and casino is very similar, but the difference is this – You have all the tools needed at your disposal. All you must do is use them. 

• The online casino – Use the casino, not only is it a great way to make huge profits, it’s a great way to attract and keep players. You must have a casino attached to your sportsbook if you want the guarantee of big-time earnings. The casino is the steady gaming attraction that always makes money. 

• The sportsbook is a marginal business that can absolutely make big profits, but you can also lose big as well. Players in the sportsbook must beat the bookie a minimum of 52% of the time just to beat the juice. This clearly places the odds in the bookies favor, but not drastically. There will be games you win big and games you lose big. What you must have in order to combat the discrepancy, is cross-action. You need a lot of cross-action. 

• The casino demands little cross-action – Just as in Las Vegas, the house always wins. The casino carries the sportsbook and without it, you are dead in the water. You may have a player playing blackjack and beating the dealer, but while this is happening, you may have a player losing on the slots. The casino always repays itself. The sportsbook is dependent upon players to lose. 

• The racebook is another must have tool for your arsenal. The horse bettors are easily the most loyal players in all of gambling. Horse bettors love what they do. They bet low in hopes of winning big and sure, occasionally, they do hit. It all comes out in the wash. You want horse bettors betting with you. Find them, recruit them and keep them with a PPH that offers more than 75 world-class tracks and that pays track odds.

Jump in, now is the time. The offseason goes by in a hurry and before you know it football is banging on our doorstep. Find that perfect PPH today and get started with a free trial. Make this year your best. 

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